Our
story
Our
story
Our
story
Hitcheed began in 2016 with a bold idea and an even bolder leap of faith. In 2016, our founder, Chee Yang, poured his life savings into building a wedding planning app. But he quickly learned that technology couldn't replace the human touch—couples and vendors still preferred meeting in person.
So, he pivoted.
From a one-man team, Hitcheed grew into Singapore's leading organiser of thematic wedding fairs, connecting modern couples with trusted vendors through curated, in-person experiences.
As our audience grew, so did we. We launched Home by Hitcheed to help new homeowners meet interior designers all in one place, followed by kids' enrichment events through Not So Little Fair, fitness with FitXpo, and now, Korean lifestyle and K-pop with HallyuCon, as well as travel discovery through My Travel Bucket.
Innovation drives everything we do, because doing the same thing and expecting different results? That’s not how we grow.
Our
milestones
Our
milestones
Our
milestones
Hitcheed’s wedding planning app was launched.
We pivoted from digital planning to in-person experiences, hosting our first wedding fair with just 40 attendees.
Hitcheed Wedding Wonderland hits 1000 pax. That same year, we expanded into home renovation with the launch of Home by Hitcheed, making it easier for homeowners to meet and find the right interior designers.
We ventured into the parenting space with the launch of Not So Little Fair, a dedicated event to help parents explore quality enrichment programmes for their little ones.
We launched Bridal Market, a first-of-its-kind event where brides can try on gowns from multiple bridal boutiques, for free, all in one convenient location.
Our first fitness event, FitXpo Vol. 1, came to life, headlined by Physical 100 Season 2 winner, Amotti, with exclusive trial classes and workouts. In the same year, Hitcheed grew into a 10-person team and expanded into the Korean lifestyle space and travel industry with HallyuCon SG and My Travel Bucket.
We're a young, driven team with big ideas, high energy, and a passion for creating experiences people love. If you're all about great work and good vibes, let's talk!